Q1 2024 Performance of Top Beauty Retail Apps on Android in the UK

As we delve into the first quarter of 2024, the beauty retail app landscape on Android in the United Kingdom reveals intriguing trends. Here's how the top 5 contenders have fared, with insights courtesy of Sensor Tower.

Superdrug - Beauty and Health witnessed a fluctuating download pattern, starting with approximately 6K downloads in the first week and peaking at nearly 12K in mid-February. The app's weekly active users showed an upward trend, reaching a high of 24K in early February.

LOOKFANTASTIC -Beauty Shopping saw an initial download count of 5.8K that dipped to around 2.5K by the end of January, followed by a rebound to over 5K downloads in late March. Weekly active users started strong at 60K but experienced a drop, stabilizing at around 50K towards the quarter's end.

CHARLOTTE TILBURY experienced a remarkable growth in downloads, starting the quarter at under 500 and soaring to over 7K in mid-February, though it later declined to around 2.5K by late March.

Cult Beauty: Beauty & Makeup had a modest start with 3.3K downloads in the first week of January. The downloads saw a decrease, hovering around 1.5K to 2K throughout the quarter.

Lastly, Lush Fresh Handmade Cosmetics kicked off with just under 1K downloads, with a notable spike to 2K in mid-March. The weekly active users showed an overall increase, starting at 2.8K and reaching nearly 2.4K by the end of the quarter.

For more detailed insights and data, Sensor Tower's platform offers an in-depth analysis of the app market performance.